Binns Logo + Style Guide

The owners of Binns, a baby formula container brand, approached me wanting a logo and a beginner’s style guide to get them started in their new business. The clients knew they wanted an approachable brand that still had just a touch of sophistication to it trying to avoid something too adolescent. After all, the baby formula containers are for the parents, not the baby. The owners fell in love with the cartoon dinosaur that we lovingly named Binny and knew they wanted him to be their mascot.