DiamondBrite Dish Detergent Social Ad Campaign

DiamondBrite, Melaleuca’s brand dish detergent, goes head-to-head with life’s hardest dish messes in this social ad campaign. Bold background colors are meant to convey a feeling of fun, playful confidence, while maintaining layout and typography across the campaign to promote consistency and recognition. The ad is challenging brand consumers to give DiamondBrite their worst and see how it handles even the toughest food and stain residue.